Gartner Research

Market Trends: New Mandates and Market Structures for Content Management Drive Growth in 2015 and 2016

Published: 28 July 2015

ID: G00277482

Analyst(s): Tom Eid


Content management usage and growth continue, with value directly linked to outcomes for business processes, financial results and collaborative interactions. Product, marketing and strategy planners can use this report to define new opportunities for their technologies and offerings.

Table Of Contents


Market Trend

  • Content Contextualization Is the Strategic Goal
    • Regional Trend: Adoption and Growth Vary by Local Market Maturity
    • Requirements for a New User Experience
    • Cloud Computing: Content Technologies Aligned With Maturity of Adoption
  • Market Structure Trend: Segment Functionality Is Emphasized Over Suites
    • Customer Communications Management
    • Digital Asset and Video Content Management
    • Document Management
    • Imaging and Document Capture
    • Records Management
    • Web Content Management
  • Buyer Trend: Content-Based Solutions Drive New Implementations

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