Gartner Research

Hype Cycle for Mobile Applications and Development, 2015

Published: 31 July 2015

ID: G00277787

Analyst(s): Robert P. Desisto, Richard Marshall, Michael Maoz


This Gartner Hype Cycle looks at mobile apps and their development, tracking the explosion of mobile apps and the rapid evolution of mobile development tools.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • On the Rise
    • Mobile Sales Productivity
    • Voice-Driven Sales Apps
    • Rapid Mobile App Development (RMAD) Tools
    • Wearables
    • Mobile Marketing Analytics
    • Mobile Event Management
  • At the Peak
    • Mobile App Analytics
    • Mobile Customer Service Applications
    • Mobile Commerce
    • Bring Your Own App (BYOA)
    • Mobile Back End as a Service
    • Mobile Procurement Applications
    • Mobile BPM
    • Mobile Application Development Platform Security Capabilities
    • Mobile CPQ
    • UX Tools
  • Sliding Into the Trough
    • Context-Enriched Services
    • Mobile Containers
    • Mobile Field Service Management
    • Mobility in Oil and Gas
    • Application Shielding
    • Client-Side MVC
    • Enterprise Mobile App Stores
    • Mobile Applications for Constituents
    • Mobile Application Security Testing
    • Mobile HCM
    • Mobile VoIP
    • Mobility in Manufacturing Operations
    • Mobile BI
    • MADP
    • Enterprise File Synchronization and Sharing (EFSS)
  • Climbing the Slope
    • BYOD
    • HTML5
    • Hybrid Mobile Development
    • Mobile Advertising
    • Mobile Social Networks
  • Entering the Plateau
    • Mobile Sales Force Automation Containers
    • Mobile Device Management
    • Mobile POS
    • Mobile Sales Force Automation for Orders/Inventory
    • Native Mobile Development
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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