Gartner Research

Increase the Value of Your Campaign by Assessing Risk in Three Steps

Published: 03 August 2015

ID: G00278537

Analyst(s): Mike McGuire

Summary

Digital marketers often treat technology risk as an afterthought in campaigns and product design. By integrating risk assessment into the planning process, you will achieve better business results.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Step No. 1: Discuss Risk as You Design Your Marketing Plan
  • Step No. 2: Look for Opportunities to Improve the Marketing Plan Through Risk Assessment
  • Step No. 3: Focus on the Inherent Risk of Agility
  • What to Do Next

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