Gartner Research

Market Trends: Mobile App Development Platforms, Worldwide, 2015

Published: 05 August 2015

ID: G00281289

Analyst(s): Neha Kumar, Richard Marshall, Van Baker , Fabrizio Biscotti , Jason Wong


Enterprises that are mobilizing their business processes increasingly prefer low-code/code-less tools and need back-end services. Product marketing managers of MADP vendors should respond to these market and demand changes before RMAD and MBaaS competitors seize their market share further.

Table Of Contents


Market Trend

  • Most Companies Are Just Beginning to Mobilize Applications
  • Business Side of Organizations Drives Adoption
  • From Consumer-Facing to Employee-Facing Mobile Apps
  • High-Speed Development, Short Update Cycles and Ease of Integration
  • The Rapid Emergence of the MBaaS Market
  • A Balancing Act Between "Stand-Alone" and "Bundled" MADP Functionality
  • Buyer Trend
    • Build, Buy or Customize?
    • Buying Decisions Are Based on Whether the Business Priority Is Stability or Agility
  • Technology Trends
    • Mature MADP Adopters Are Evolving From Going Mobile to Getting Mobile Right
    • Simplicity of Development Remains an Essential Requirement
  • Regional Trend: In Sync With the Economy

Contrarian View

Vendors to Watch

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