Gartner Research

GoPro Challenges Drone Industry Dominance

Published: 05 August 2015

ID: G00281890

Analyst(s): Gerald Van Hoy

Summary

GoPro's announcement to launch a line of quadcopters in the first half of 2016 has caught the attention of semiconductor product marketing managers. These managers should create a drone-specific strategy and exploit market dynamics to address the burgeoning personal drone market.

Table Of Contents
  • Impacts

Analysis

  • The Personal Drone Market Is Now HD Camera-Driven

Impacts and Recommendations

  • GoPro's entry into the drone market in the first half of 2016 will boost an already burgeoning personal drone market
  • GoPro will have a competitive advantage with its drone pricing because of the company's size in the consumer camera market and the current shortage of CMOS image sensors
  • GoPro's entry into the personal drone market comes at the cost of alienating or damaging its relationship with drone manufacturers
  • GoPro also announced a new VR camera array for quadcopters, which creates a new application for drone manufacturers

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