Gartner Research

Manage the Risks of Social Marketing Before They Happen

Published: 06 August 2015

ID: G00274508

Analyst(s): Jennifer Polk


Social interactions introduce risks that threaten brand reputation and marketing effectiveness. This research outlines how marketers can identify, mitigate and manage these risks.

Table Of Contents
  • Key Challenges



  • Identify Social Marketing Risks in Advance
    • What to Do Next
  • Shape Social Marketing Efforts to Mitigate the Risks
    • What to Do Next
  • Turn Risks and Threats Into Opportunities for Customer Engagement
    • What to Do Next

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