Gartner Research

The Seven Habits of Highly Effective Digital Marketing Leaders

Published: 06 August 2015

ID: G00278416

Analyst(s): Jennifer Polk


Digital marketers should use the seven habits presented in this research to build critical muscle memory for success as leaders with longevity in their digital marketing careers, while also adapting to the rapidly changing discipline.

Table Of Contents
  • Key Challenges



  • Habit No. 1: Use Marketing to Extend and Execute Business Strategy
  • Habit No. 2: Run Marketing Like a Profit Center, Not a Cost Center
  • Habit No. 3: Know How to Use Data and Technology to Achieve Results
  • Habit No. 4: Combine a Data-Driven Approach With Human Brand Elements
  • Habit No. 5: Accomplish More With the Help of Others
  • Habit No. 6: Budget and Track Digital Marketing Funding Separately
  • Habit No. 7: Seek Innovation That Delivers Results
  • What to Do Next

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