Gartner Research

Multichannel Marketing Survey Results 2015: Marketers Double Down on Real-Time Strategies

Published: 07 August 2015

ID: G00277437

Analyst(s): Adam Sarner

Summary

Sixty-four percent of marketers expect to apply event-triggered tactics to multichannel marketing techniques in the next two years, up from 29% who do it today. Gartner's survey results point to how real-time channels like social media play an essential role in the entire customer buying journey.

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