Gartner Research

Reference Model for a Demand Signal Management System of Differentiation

Published: 07 August 2015

ID: G00278096

Analyst(s): Tim Payne , Amber Salley


This research defines the key characteristics and capabilities of DSM systems and the foundational characteristics required of SCP systems to leverage them. Supply chain planning leaders can use this model to design an IT platform that best supports demand signal management systems.

Table Of Contents
  • Key Challenges



  • Familiarize Yourself With DSM Environment
    • Demand Signal Repositories
    • Demand Sensing
  • Use the SCP Reference Model to Design a Technology Platform to Effectively Leverage DSM Tools
    • What Is an SCP SOR?
    • What Is an SCP System of Differentiation for DSM?
  • Weigh These Nonfunctional SOD Criteria When Evaluating Suitable DSM Technology
    • Vendor-Specific Capabilities
  • Consider Key Trends Impacting DSM
  • The Bottom Line

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