Gartner Research

Orchestrating the Digital Team

Published: 11 August 2015

ID: G00290126

Analyst(s): Ed Gabrys , Tina Nunno


Rather than promoting a team approach and better business outcomes, digital demands are creating islands of responsibility and segmenting related initiatives. By mastering specific skills and exercising practical levers, CIOs can lead and orchestrate the digital team, achieving dramatic results.

Table Of Contents
  • Key Question
  • Opportunities and Challenges
  • How This Report Will Help


  • Acknowledgments

Executive Summary

  • Choose a digital leadership role
  • Assemble a dynamic digital team
  • Overcome obstacles along the way

Choose a digital leadership role

  • CIOs are successfully making the jump to digital business leadership
  • A few words about orchestrating
  • Two digital orchestrator roles have emerged
  • Choosing a role
  • Common missteps made by first-time digital leaders

Assemble a dynamic digital team

  • The permanent teams
  • The temporary teams

Overcome obstacles along the way

  • Establish an engaging vision with frameworks and imagery
  • Develop digital talent by creating a learning and collaborative environment
  • Change the culture by investing in simple processes and support structures
  • Create momentum with small successes
  • Final words of encouragement

Appendix: Case Studies

  • Orchestrating a new digital business model for the City of Vancouver
  • Telefónica’s CIO makes the digital business journey with the help of an icebreaker

Further Reading

  • Related content
  • Gartner Executive Programs reports
  • Core research
  • Books

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