Gartner Research

Survey Analysis: Mobile Marketing's Growing Role in MCCM

Published: 11 August 2015

ID: G00277409

Analyst(s): Mike McGuire

Summary

The potential in event-triggered marketing emphasizes mobile marketing to engage with customers at the right time as they bridge online and offline experiences. Marketers must deliver real value to customers in exchange for the data required for meaningful event-triggered offers.

Table Of Contents

Analysis

  • Maps, Apps and the Drive to Event-Triggered Marketing Engagements
  • Handle With Care: Leveraging Location, Apps and Push Notifications to Acquire Customer Data
    • Balancing Powerful Forces for the Connected Mobile Strategy

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