Gartner Research

Demand Sensing Improves Supply Planning at Campbell

Published: 17 August 2015

ID: G00279339

Analyst(s): Jan Kohler, Steven Steutermann


Achieving end-to-end capabilities to manage inventory, cost and service is a challenging goal. Campbell's approach to this opportunity and its use of demand sensing to optimize its supply network and improve management decisions offer many lessons for heads of supply chain in consumer products.

Table Of Contents


  • The Need to Improve Near-Term Demand Projections and Decision Support Capability
  • The Journey to Improve Near-Term Forecast Accuracy
  • Demand Sensing Delivers Improved Results
  • The Six Critical Success Factors at Campbell
  • Thinking Beyond the Present: Next Steps for Campbell
  • An Improved Forecast Is Only Part of the Equation

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