Gartner Research

Connect LTV and Operational Metrics to Measure Digital Commerce Marketing Effectiveness

Published: 18 August 2015

ID: G00274977

Analyst(s): Kirsten Newbold-Knipp

Summary

Many digital commerce marketers struggle to connect operational metrics to strategic business impact. Use this research to identify the marketing levers across the entire life cycle that can yield gains in growth and profitability.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Catalog the Major Operational Drivers of LTV:CAC in Your Business, Regardless of Functional Ownership
  • Prioritize LTV:CAC Drivers Based on Impact and Marketing's Ability to Influence Them So You Can Feature Them in Your Daily Dashboards and Take Positive Action
  • Define, Monitor and Use LTV and Retention KPIs to Make Decisions Across All Digital Commerce Marketing Domains to Attract and Retain the Highest-Value Customers

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