Gartner Research

Tech Go-to-Market: A Practical Guide to Market Segmentation

Published: 19 August 2015

ID: G00289504

Analyst(s): Hank Barnes

Summary

The identification of the ideal target customers for your product or service is at the heart of market segmentation efforts. To win in competitive markets, tech industry marketing leaders can use this document to more effectively define target segments and focus their sales and marketing efforts.

Table Of Contents

Analysis

  • A Pragmatic Approach to Communicating the Role of Target Segments Can Increase Acceptance Across Marketing and Sales
  • Better Target Segment Definition Starts With a Thorough Understanding of the Dynamics of Your Market
  • How to Segment Effectively
  • Benefits of More Detailed Target Segment Definition
  • Keys to Success
  • Summary

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