Gartner Research

Emerging Market Analysis: Strategies for Selling to Application and Service Product Managers in Brazilian Midsize Businesses

Published: 19 August 2015

ID: G00278664

Analyst(s): Tuong Nguyen , Luis Anavitarte


IT growth and modernization are changing the device landscape in Brazilian midsize businesses. Product managers at solution, software and application providers should fine-tune their strategies to address the unique needs of the midsize market to capitalize despite economic deceleration.

Table Of Contents


  • New Products and Services Drive Growth, Not Upgrades
  • Employees Eye Productivity and BYOD When Buying Their New Devices
  • Midsize Enterprises — Bright Future for BYOD Tablets

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