Gartner Research

Gartner Survey Shows Digital Business Leaders Breaking From the Pack

Published: 20 August 2015

ID: G00290103

Analyst(s): Michael Burkett , Don Scheibenreif , Patrick Meehan, Jorge Lopez , Jim Tully


Digital business leaders are widening their first-mover advantage over others. Gartner's 2015 Digital Business Survey of IT, Business and Marketing Executives highlights the success factors, priorities and changing leadership driving successful initiatives.

Table Of Contents


  • Finding: IT, Business and Marketing Leaders Concur on Key Ways That Digital Business Will Impact Their Organizations
  • Finding: A Widening Gulf Is Forming Between Organizations Already Undertaking Digital Business Initiatives Versus Those Only in the Planning Phase
  • Finding: Companies Implementing Digital Business Initiatives Have Different Priorities Than Those in the Planning Phase
  • Finding: Addressing Security and Risk of Proliferating Device Data Is the No. 1 Digital Business Design Requirement
  • Finding: CIOs Lead Digital Business Innovation, and Vice President of Digital Business Gains Prominence

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