Gartner Research

Lessons From Customer Experience Leaders: Ron Johnson, Former Apple Retail Chief

Published: 20 August 2015

ID: G00277475

Analyst(s): Jake Sorofman


Ron Johnson made his name as a merchandizing leader at Target and as head of retail for Apple. Part of a series of customer experience leadership profiles, this research discusses how these experiences informed his latest high-profile venture, Enjoy, where he hopes to revolutionize online shopping.

Table Of Contents


  • Customer Experience Starts With Knowing What Business You're In
  • Bringing the Experience to the Customer
  • From a Vision to a Mission
  • What to Do Next

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