Gartner Research

Five Big Areas for Breaking Down Silos Between Social and Multichannel Marketing

Published: 21 August 2015

ID: G00280259

Analyst(s): Jay Wilson


Marketers underinvest in the processes and tools needed to share social content, data and insights across the organization. Focus on five areas — organization, strategy, tools, data, and content and distribution — to deliver better insights and results across the multichannel marketing spectrum.

Table Of Contents
  • Key Challenges



  • Bring the Social Marketing Organization Into the Fold
  • Align on Social Media Strategy and Objectives
  • Evaluate Tools and Technology
  • Use the Power of Data to Break Down Silos
  • Provide Cross-Channel Value From Social Content
  • Leverage Social to Accelerate Multichannel Marketing

Case Study

  • What to Do Next

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