Gartner Research

How to Evaluate Partner Relationship Management Applications

Published: 25 August 2015

ID: G00281365

Analyst(s): Ilona Hansen

Summary

Partner relationship management applications add value to channel sales activities by maximizing revenue and profit. Here, we detail the evaluation criteria for IT leaders to assess PRM tools and vendors in a transparent and efficient approach.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Develop a PRM Vendor Evaluation Process
  • Define the Objectives
  • Gather Requirements
  • Develop Selection Criteria and Define Their Importance
  • Develop Subcriteria, Key Areas and PRM Attributes
  • Determine PRM Attribute Weighting
  • Score Evaluation Criteria Against Vendor Offerings

Appendix

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