Gartner Research

Strategic Benefits Realization for the Midmarket CIO

Published: 25 August 2015

ID: G00277872

Analyst(s): Marc Andonian, Robert Handler, Richard Hunter

Summary

In this research, we introduce Strategic Benefits Realization, a Gartner methodology for increasing yields on investments in growth and transformation that involve IT, and discuss the use of this approach in the midmarket business.

Table Of Contents

Analysis

  • SBR Focuses on a Few Key Leverage Points in the Cycle of Investment Selection and Execution to Reduce Waste and Drive Yields Up
  • SBR Is the Culmination of Five Years of Research Into How and Why Enterprises Use IT Successfully
  • SBR Enables the Portfolio of Initiatives That Is Supported by IT to Function as a Strategic Forecasting System
    • SBR Creates Context That Enables Measurement of Initiative Outcomes
  • SBR Is Needed in Many Enterprises Right Now
  • SBR Is About Coherent Execution of Strategy, Not the Content of Strategy

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