Gartner Research

Promote BPM Engagement by Marketing Project Success

Published: 25 August 2015

ID: G00277715

Analyst(s): Samantha Searle


Stakeholders engage with business process management when they understand its value, but many business process directors don't market successful BPM projects and lose stakeholders' interest. Seize the opportunity to promote success stories that go viral in your organization.

Table Of Contents
  • Key Challenges



  • Spend Up to 60% of Your Time Marketing BPM Success
    • Manufacturing Company Markets Its BPM Vision for Knowledge Sharing and Capture
  • Create a Marketing Plan to Increase Awareness of BPM Success
  • Develop a Compelling Message to Grab Your Target Audience
    • Financial Services Organization Develops a Compelling Message to Engage Employees in Redesigning Credit Management Processes
  • Use Storytelling Techniques to Frame Your Compelling Message
    • Atos' "No Email" Initiative Used Influencers and Storytelling Techniques to Persuade People to Break the Email Habit
  • Engage Influencers to Help Your Message Go Viral
    • Higher Education Institute Uses Influencers to Encourage Employees to Adopt a Continuous Improvement Mindset

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