Gartner Research

Tech Go-to-Market: Five Ways Product Managers Can Better Measure the Success of Launches

Published: 26 August 2015

ID: G00278618

Analyst(s): Todd Berkowitz , April Adams


There is no single set of measurements that can be used to determine the success of any individual product or service launch. Instead, product managers should adopt time-based success metrics based on the type of launch, the maturity of a market and their position in that market.

Table Of Contents
  • Key Challenges



  • No. 1: Gain Agreement on Success Metrics Early in the Launch Process
  • No. 2: Use Launch Type to Determine the Initial Set of Success Metrics
  • No. 3: Adjust the Metrics Based on Market Maturity
    • Metrics Will Change Based on Your Current Market Position
  • No. 4: Consider Geographic Refinements to Metrics, Especially for Larger Providers
  • No. 5: Track the Right Number of Metrics
  • Summary

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