Gartner Research

Tech Go-to-Market: Five Ways Product Managers Can Better Measure the Success of Launches

Published: 26 August 2015

ID: G00278618

Analyst(s): Todd Berkowitz, April Adams

Summary

There is no single set of measurements that can be used to determine the success of any individual product or service launch. Instead, product managers should adopt time-based success metrics based on the type of launch, the maturity of a market and their position in that market.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • No. 1: Gain Agreement on Success Metrics Early in the Launch Process
  • No. 2: Use Launch Type to Determine the Initial Set of Success Metrics
  • No. 3: Adjust the Metrics Based on Market Maturity
    • Metrics Will Change Based on Your Current Market Position
  • No. 4: Consider Geographic Refinements to Metrics, Especially for Larger Providers
  • No. 5: Track the Right Number of Metrics
  • Summary

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