Gartner Research

Market Trends: Providers of Public Cloud SaaS CRM and BI Must Address the Midsize Business Demand

Published: 26 August 2015

ID: G00272788

Analyst(s): Katriina Valli, Leena Mantysaari


Public cloud SaaS provides midsize businesses opportunities to gain access to enterprise-grade applications. Sales leaders of analytics solutions should focus on midsize businesses planning to increase their use of public cloud SaaS in CRM and business intelligence to gain better customer insights.

Table Of Contents


  • Public Cloud SaaS Is a Business Enabler for Midsize Businesses
    • Current Situation
    • Future Plans

Market Trend

  • Public Cloud SaaS CRM and BI Create New Opportunities for Providers in the Midsize Business Segment
    • SaaS Makes Solutions Accessible — But Does Not Remove the Demand for Support in the Use Phase
    • Midsize Businesses Can Compete More Effectively by Improving Customer Experience
    • Recommendations for Providers

Vendors to Watch


  • SMB Characteristics

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