Gartner Research

China Summary Translation: Technology Overview for Social Analytics Applications

Published: 27 August 2015

ID: G00290140

Analyst(s): Jenny Sussin , Eileen He


Social analytics applications address a wide array of use cases across an organization. IT application leaders must understand the variability in social analytics application functionality when undertaking the vendor selection process.

Table Of Contents



Technology Overview for Social Analytics Applications

  • Key Findings
  • Recommendations

What You Need to Know


  • Technology Description
  • Uses
  • Benefits and Risks
  • Technology Alternatives
    • Social Media Monitoring
    • Consulting Services
  • Selection Guidelines
    • Information Sources
    • Information Analysis
    • Metrics
    • Advanced Analytics Capabilities
    • Reporting, Dashboards and Visualization
    • Routing, Notification and Alerting
    • Scalability and Architecture Requirements
  • Price Performance
  • Technology Providers

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.