Gartner Research

Consumerize Your Enterprise Software Before It Consumes You

Published: 28 August 2015

ID: G00279019

Analyst(s): Brian Prentice


Rather than being seen as something happening to enterprise IT, consumerization should be acted on by application leaders as a learnable set of techniques that create new efficiency and innovation outcomes for the organization while increasing IT's relevance with the organization's employees.

Table Of Contents
  • Key Challenges


  • Application Leaders Must Recognize That Consumerization Is the Result of Being Customer-Centric, Then Learn How to Be Consumer-Centric
  • CIOs and Application Leaders Should Adjust Their Span of Control to Dynamically Create Value for Employees

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