Like any business, digital businesses must clearly communicate their target market, the need they address and differentiation. Digital leaders will benefit from a time-tested method of positioning that captures these elements and frames the strategic intent of the business.
- Positioning Considerations for Digital Businesses
- Challenge: Sustaining Differentiation in a Highly Dynamic Marketplace
- Challenge: When Things Become Customers
- Challenge: Choosing Competitive Alternatives
- The Positioning Framework
- Positioning Pitfalls
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