Gartner Research

Market Trends: How VaaS Providers Can Address the Top Three IT Selection Criteria in Midsize Businesses

Published: 01 September 2015

ID: G00272947

Analyst(s): Tom Eagle

Summary

The video-as-a-service industry faces strong opportunities in the midmarket buying centers. To capitalize on these opportunities more successfully, VaaS product and service solution developers should target the purchasing and technology preferences that are trending in the midmarket segment.

Table Of Contents

Introduction

Market Trend

  • Excellent Customer Service and Support
  • Simplified Service Solution Management and Maintenance
  • Transparent and Competitive TCO

Vendors to Watch

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