Gartner Research

What the Future of Mobile App Development Means to Marketers

Published: 02 September 2015

ID: G00271849

Analyst(s): Mike McGuire


Advances in mobile technologies will change how marketers approach mobile app design and development. Mobile marketers, working with their IT, developer and/or agency partners, should familiarize themselves with emerging technologies.

Table Of Contents


  • Apps Will Become Pervasive, Working Across Mobile Hardware
  • Mobile App Integration Platforms Will Enable Data Sharing
  • Context Will Boost the Power of Apps
  • Mobile App Optimization Will Require Continuous Engagement With Users
  • What to Do Next

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