Gartner Research

Market Trends: How Customer Microsegmentation Analytics Is Supporting CSP Efficiency

Published: 03 September 2015

ID: G00274469

Analyst(s): Wm. L. Hahn, Monica Zlotogorski, Nick Ingelbrecht

Summary

Communications service providers are starting to leverage microsegmentation analytics to improve customer retention, revenue generation or customer experience. Gartner helps CSP business leaders identify the most relevant activities for their business to ensure these activities generate success.

Table Of Contents

Introduction

Market Trend

  • CSPs Need Better Insights as Revenue and Margins Continue to Decline
  • Flavors of Microsegmentation Use Cases Being Implemented
    • Use Case: Lowering Churn
    • Use Case: Raising Revenue
    • Use Case: Improving Customer Experience
  • Key Challenges and Success Factors
    • CSP Microsegmentation Challenges
    • CSP Success Factors for Microsegmentation

Vendors to Watch

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.