Gartner Research

Align Supplier (Manufacturer) and Retailer Metrics to Enable Effective Collaboration

Published: 03 September 2015

ID: G00289585

Analyst(s): Debra Hofman, Mike Griswold


Disconnected metrics between manufacturers and retailers, along with lack of collaboration, impedes performance excellence in the end-to-end consumer value chain. Supply chain leaders at consumer product manufacturers and retailers should use this research to jointly align their metrics and goals.

Table Of Contents
  • Key Challenges



  • More Accurate Retailer Demand Forecasts Lay the Foundation for Better Supplier Performance
  • Improve Your Inbound and Outbound Perfect Order to Improve Shopper Fulfillment
  • Suppliers' Inventory Performance Affects the Shoppers' Experience

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