Gartner Research

Emerging Market Analysis: Future of IT Sales, China

Published: 03 September 2015

ID: G00290986

Analyst(s): Roger Sheng , Uko Tian


The Chinese enterprise IT market will register strong growth despite challenges from changing enterprise buying behavior, disruption from hyperscale companies and protectionism. Business unit leaders of foreign technology providers must take a multiphase approach to develop sales models in China.

Table Of Contents



  • Enterprise Buying Behavior in China Will Experience Major Changes and Evolve Rapidly
  • The Government's Increasing Protectionism Will Accelerate Competition From Local Providers
    • Push to Buy Local
    • Drive on Smart City and IoT Projects
  • China's Hyperscale Companies Are Disrupting the Market From Both the Demand and Supply Side
  • Conclusions

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