Gartner Research

Get Payment Context to Ensure Competitiveness

Published: 04 September 2015

ID: G00290570

Analyst(s): Christophe Uzureau


Increasing fragmentation of the demand and supply of payment services makes current payment strategies obsolete. Bank CIOs must get access to the context of payment products and services to ensure the survival of payment operations.

Table Of Contents


  • Payment Industry Is En Route to Need-Based Fulfillment
  • Supply Side: Ease of Payment Innovations
  • Demand Side: Ease of Payment Relationship Management
  • Decoupling Mediums of Exchange and Stores of Value
  • Contextualization Is a Strategy to Gain Control Over Fragmentation
    • Break Up
    • Open Up
    • Keep Up
    • Serve Up
    • Focus on the Digital Wallet Consumer Hub

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