Gartner Research

What's Hot in Digital Commerce in 2015

Published: 09 September 2015

ID: G00279285

Analyst(s): Penny Gillespie, Sandy Shen, Jason Daigler, Gene Alvarez, Chris Fletcher

Summary

Customer-centric digital commerce technologies are front of mind for IT leaders supporting digital commerce in 2015. Gartner clients are seeking technologies and solutions to engage in relevant interactions with the right customers — wherever, whenever and however they prefer.

Table Of Contents

Analysis

  • Personalization
    • Definition
    • Why It's Hot
    • What We're Seeing
  • Customer Journey Analytics
    • Definition
    • Why It's Hot
    • What We're Seeing
  • Digital Commerce and the Internet of Things
    • Definition
    • Why It's Hot
    • What We're Seeing
  • Recurring Revenue Management
    • Definition:
    • Why It's Hot
    • What We're Seeing
  • Price Optimization
    • Definition:
    • Why It's Hot
    • What We're Seeing
  • SaaS Commerce Platforms
    • Definition
    • Why It's Hot
    • What We're Seeing
  • Marketplace Integration and Management
    • Definition
    • Why It's Hot
    • What We're Seeing
  • Mobile Payments
    • Definition
    • Why It's Hot
    • What We're Seeing
  • Mobile Commerce
    • Definition
    • Why It's Hot
    • What We're Seeing

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