Gartner Research

The CEO of InsCo Assigns Responsibility for Digital Business Based on Existing Accountability

Published: 09 September 2015

ID: G00292063

Analyst(s): Paul Proctor , Sanil Solanki , Michael Smith


At InsCo, marketing and sales remain responsible for digital revenue retention and growth, while the CIO and IT management team will gradually assume new front-office responsibilities, remaining focused on continuous improvement through cost and quality optimization, which includes security.

Table Of Contents

Case Study

  • An IT Cost Management Program
  • With Maturity, the Transformation Will Evolve

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