Published: 09 September 2015
Application leaders transitioning their work from a one-off project focus to business capabilities that are improved over time will struggle to execute a roadmap for their products. This will require the introduction of a new role — the product manager.
Included in Full Research
- Appoint Product Managers to Steer the Long-Term Vision of Your Products
- Ensure That Product Managers Create a Long-Term Business Capability Roadmap for What Business Outcomes the Product Will Deliver
- Position Product Managers as Part of the Application or Business Leadership and Not Part of the Teams Developing the Product
- Establish Governance Processes That Recognize When a Product Matures and When Development Resources Are Moved to Other Priorities