Gartner Research

Moving From Project to Products Requires a Product Manager

Published: 09 September 2015

ID: G00289817

Analyst(s): Bill Swanton , Donna Fitzgerald, Stefan Van Der Zijden


Application leaders transitioning their work from a one-off project focus to business capabilities that are improved over time will struggle to execute a roadmap for their products. This will require the introduction of a new role — the product manager.

Table Of Contents
  • Key Challenges


  • Appoint Product Managers to Steer the Long-Term Vision of Your Products
  • Ensure That Product Managers Create a Long-Term Business Capability Roadmap for What Business Outcomes the Product Will Deliver
  • Position Product Managers as Part of the Application or Business Leadership and Not Part of the Teams Developing the Product
  • Establish Governance Processes That Recognize When a Product Matures and When Development Resources Are Moved to Other Priorities

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