Gartner Research

Innovation Insight for EMV Adoption in the U.S.

Published: 08 September 2015

ID: G00278078

Analyst(s): Jonathan Care


EMV is a global payment standard that places a microprocessor chip into debit and credit cards, reducing the risk of counterfeit fraud. In October 2015, a "liability shift" will occur in the U.S., significantly impacting card acceptors, payment processors and issuing banks.

Table Of Contents


  • Definition
  • Description
    • Card Authentication Methods
    • Cardholder Verification Methods
    • Transaction Authorization
    • Business Impact
    • IT Impact
  • Benefits and Uses
  • Adoption Rate
  • Risks
  • Recommendations
  • Representative Providers

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