Gartner Research

Tech Go-to-Market: Application Delivery Market Disruption — Transform or Be Left Behind

Published: 09 September 2015

ID: G00262170

Analyst(s): Joe Skorupa, Mark Fabbi

Summary

Business unit leaders must realign business models and go-to-market activities to capture application delivery high-growth opportunities. Much of this opportunity is driven by digital business transformation.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • New buying centers and simpler, focused offerings, including open source, are siphoning revenue from traditional providers
  • New application architectures and traffic patterns, driven by the need for business agility and faster time to market, are driving providers to offer new application delivery deployment options
  • Revolutionary Disrupters are bringing a mix of new technologies and radical business models to application delivery market Protectors, forcing them to transform

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