Gartner Research

How Organizations Can Best Monetize Customer Data

Published: 10 September 2015

ID: G00290831

Analyst(s): Olive Huang , Douglas Laney

Summary

Customer data is a key component of CRM and has monetary value. We explain the varying business models and approaches to monetizing customer data, provide suggestions to IT leaders supporting CRM and show digital business leaders and chief data officers how to prepare for this reality.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Learn From Industry Examples and Identify Opportunities for Monetizing Customer Data Assets
  • Apply Infonomics Principles to Your Customer Data
  • Evaluate Risks in Relation to Data Ownership and Privacy

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