Gartner Research

Creating a Business Case for Master Data Management

Published: 10 September 2015

ID: G00277741

Analyst(s): Bill O'Kane, Michael Smith


Chief data officers and master data management leaders should use a multistep business case development process, to increase engagement with the business and to create measurable key performance indicators that can demonstrate business value.

Table Of Contents
  • Key Challenges



  • Create a Business Case for MDM
    • Determine the Business Vision and Strategy, and Identify Stakeholders
    • Select MDM Business Performance Metrics to Support the MDM Strategy
    • Baseline the Selected Business Metrics Before the Project Begins
    • Describe the Capabilities of the Required Solution in Terms of Business Processes Measured by Selected Metrics
    • Negotiate Targeted Improvements to Baseline Performance Levels
    • Convert Targeted Improvements to Baseline Performance Levels Into Financial Results
    • Develop the TCO
    • Calculate the ROI — But You'll Need More Than Just ROI
  • Roles and Responsibilities in Developing the MDM Business Case
  • Use Metrics to Measure and Communicate the Success of the MDM Program

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