Gartner Research

Technical Professionals Must Learn How to Effectively Communicate Business Opportunities

Published: 14 September 2015

ID: G00274306

Analyst(s): Mary Ruddy


In today's competitive digital business environment, every business unit needs to act like a technology startup. Technologists have the technical skills needed to see opportunities, but they must also learn how to successfully communicate and guide these opportunities through the organization.

Table Of Contents



  • Build on Existing Strengths
    • Opportunity Identification
    • Opportunity Analysis
    • Opportunity Translation
    • Perseverance
    • Complexity Management
  • Understand the Three Communication Stages of Every Opportunity
    • Socialize the Opportunity
    • Make the Business Case
    • Close the Deal


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