Gartner Research

Technical Professionals Must Learn How to Effectively Communicate Business Opportunities

Published: 14 September 2015

ID: G00274306

Analyst(s): Mary Ruddy

Summary

In today's competitive digital business environment, every business unit needs to act like a technology startup. Technologists have the technical skills needed to see opportunities, but they must also learn how to successfully communicate and guide these opportunities through the organization.

Table Of Contents

Synopsis

Analysis

  • Build on Existing Strengths
    • Opportunity Identification
    • Opportunity Analysis
    • Opportunity Translation
    • Perseverance
    • Complexity Management
  • Understand the Three Communication Stages of Every Opportunity
    • Socialize the Opportunity
    • Make the Business Case
    • Close the Deal

Conclusion

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