Gartner Research

Migrate Repeat Buyers From Loyal Customer to Brand Advocate

Published: 15 September 2015

ID: G00291912

Analyst(s): Adam Sarner

Summary

Loyal customers buy more, pay a higher price and even go out of their way to sustain their loyalty. They are also willing to tell others why they support the brand. This research shows marketers how to cultivate loyal customers into strong, long-term advocates.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Identify Your Best Candidates for Loyal Advocate
  • Nurture Loyal Customers Toward Advocacy
  • Reward Customers
  • Evaluate Technology Providers That Can Help You
  • What to Do Next

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