Gartner Research

This Is What Retail Multichannel Supply Chain Excellence Looks Like

Published: 15 September 2015

ID: G00279664

Analyst(s): Tom Enright


Retailers today are balancing day-to-day trading with making multiple changes to their customer shopping services. During this period of flux, a clear vision of the end-state supply chain must be created. Heads of supply chain can use this research to understand what such excellence looks like.

Table Of Contents
  • Key Challenges



  • Build Your Supply Chain Around Six Key Components — Fulfilment, Returns, Inventory, Organization, Financial and Assortment — Underpinned by Consumer-Oriented Demand Forecasting
    • Fulfilment
    • Returns
    • Inventory
    • Organization
    • Financial
    • Assortment
    • Consumer-Oriented Demand Forecasting
  • Design Your Supply Chain as a Circle, Rather Than a Two-Way Pipe to Ensure You Focus on Reverse Logistics Independently, From Route to Market Logistics
  • Focus Your Organizational Teams on Achieving Enterprisewide Performance Targets Rather Than Limiting Them to Channel-Specific Goals

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