Gartner Research

Market Guide for Mobile App Analytics

Published: 15 September 2015

ID: G00278737

Analyst(s): Cameron Haight , Adrian Leow , Jason Wong

Summary

Mobile app analytics are essential for monitoring app quality, shaping user experiences and measuring market performance. Because this market is highly fragmented, mobile strategists must determine which vendors' capabilities best align with their mobile strategy.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Mobile App Analytics Vendors
  • MADP, RMAD and MBaaS Vendors
  • EMM and MAM Vendors
    • Web Analytics Vendors
    • APM Vendors

Market Recommendations

Gartner Recommended Reading

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