Gartner Research

Maturity Model for Social Marketing

Published: 17 September 2015

ID: G00280375

Analyst(s): Jay Wilson , Julie Hopkins

Summary

Social marketing programs are expected to contribute to marketing and business performance. Marketers can use this model to determine where they are on the social marketing maturity scale, and what is needed for greater business impact.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Level 1: Share and Monitor
    • What to Do to Reach the Next Level
  • Level 2: Engage
    • What to Do to Reach the Next Level
  • Level 3: Integrate
    • What to Do to Reach the Next Level
  • Level 4: Elevate
    • What to Do to Reach the Next Level
  • Level 5: Optimize
    • What to Do to Maintain This Level

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