Gartner Research

Survey Analysis: Customers Rate Their Advanced Analytics Platforms, 2015

Published: 22 September 2015

ID: G00278023

Analyst(s): Lisa Kart , Ehtisham Zaidi , Alexander Linden , Gareth Herschel


The customer reference survey from the 2015 Advanced Analytics Platforms Magic Quadrant reveals how more than 600 organizations are adopting advanced analytics and vendor strengths and weaknesses.

Table Of Contents

Survey Objective

Data Insights

  • Advanced Analytics Grows in Importance
    • Perception Toward Advanced Analytics
    • Rise in Interest in Advanced Analytics
    • Top Business Functions Supported by Advanced Analytics Platforms (AAPs)
    • Limiters to Broader Adoption of Advanced Analytics
  • Use of Advanced Analytics Platforms
    • When You Choose AAPs
    • Where Advanced Analytics Teams Sit in the Organization
    • Overall Reasons for Choosing an AAP
    • Data Sources
    • Complementary Technologies for Advanced Analytics Initiatives
    • Time Taken to Build Models on Advanced Analytics Platforms
  • Advanced Analytics Platform Vendor Evaluations
    • Use Cases by Vendor
    • Reasons for Choosing an AAP by Vendor
    • Overall Customer Satisfaction Score by Vendor
    • Objectives Met vs. Perceived Value for the Money
  • Methodology

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