Gartner Research

Key Focus Areas for Sales Leaders on the Journey to IPO

Published: 22 September 2015

ID: G00274923

Analyst(s): Tiffani Bova, Chris Pang , Adam Woodyer


Software-as-a-service providers aspiring to IPO can learn from SaaS companies that have already made the transition. Sales leaders have a key role in controlling three key aspects that impact long-term revenue growth and, thus, influence potential investors and financial analysts.

Table Of Contents


  • Stay in the "Sweet Spot" of the Revenue Life Cycle Curve
  • Demonstrate Control and Agility in Selling, General and Administrative Costs
  • Create a High-Impact, Yet Scalable, Route to Market

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