Gartner Research

Consumer Products Companies Must Improve Product Data Quality and Data Synchronization With Customers

Published: 23 September 2015

ID: G00291087

Analyst(s): Chris Poole


Though often neglected by CP companies, the quality of product data and data synchronization with customers are critical to supply chain effectiveness. In this research, we offer practical advice on how to build product data capability internally and with customers, and which efforts to prioritize.

Table Of Contents
  • Key Challenges



  • Lay the Foundation to Improve Data Quality Internally
    • Data Must Be Accurate
    • Assign Clear Ownership for Product Data Quality
    • Support Automation With Audits
    • Establish Internal Metrics
  • Establish Robust Product Data Synchronization With Customers
    • Provide Retailers Accurate Information
    • Use One Central Pool and One Set of Standards
    • Establish Customer Metrics
  • Prioritize Product Data Quality and Synchronization Initiatives Where They Have the Most Impact on the Business
    • Order Management and Physical Distribution
    • Supply Chain Visibility
    • On-Shelf Availability
    • Multichannel Offerings
    • Healthy Eating and Allergen Information
    • Product Safety

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