Gartner Research

Gartner's IT Market Clock: Methodology Definition

Published: 23 September 2015

ID: G00290913

Analyst(s): Denise Ganly , Monica Basso


Gartner's IT Market Clock methodology supports strategic investment and divestment decisions and can be applied to any IT product or service category. IT leaders can make informed decisions only if they understand the progress of the IT assets they're responsible for, through their useful lifetimes.

Table Of Contents


  • Introduction
  • The IT Market Clock
    • Market Clock Parameters
    • Four Market Phases
    • Time to Next Phase
    • Market Clock Recommendation Summary
    • Asset Class Profiles
    • Applicability
    • Market Clock Target Audiences
  • IT Market Clocks and Hype Cycles
  • Useful Market Life: The Need for a More Complete View
    • Maturity and Diminishing Marginal Returns
    • Legacy and Increasing Marginal Costs
  • Commoditization
    • IT Commoditization Curve
    • Reducing Costs With Commoditization
    • Commoditization Measure
    • Not All Products and Services Commoditize Equally
  • From the Commoditization Curve to the Market Clock
    • Four Phases of IT Market Life
    • Prioritization of Focus and Resources
    • Commoditization and Relative Useful Life

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