Gartner Research

Three Steps Toward a Connected Mobile Marketing Strategy: Step 1

Published: 23 September 2015

ID: G00277404

Analyst(s): Mike McGuire

Summary

Gartner's mobile marketing scenario explores three phases for strategy development. Phase 1 starts with the basics, examining best practices for designing marketing strategies that leverage mobile's unique value proposition.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Assess Your Existing Mobile Tactics When Planning the Mobile Component of a New Campaign or Program — Avoid One-Off Investments
  • Take Best Practices From Digital Marketing Techniques and Apply Them to Mobile Initiatives
  • Invest in a Mobile-Optimized Website Before a Native App

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